Google always tries to simplifying task of users. As part of that today Google is testing new capabilities in the Google app and mobile browser as well. Google is testing and rolling out a new feature that allows users to now directly install Android Apps from the Search results.
When you search for any App in the Google search app you can see the app link and click on install then small permission box is appeared form their you can now install android application by accept permission.
This feature might be not available on Mobile Browsers like Chrome, safari as well for now. Advantage of this feature is, you don’t need to open Play store every time. Still this feature is under testing so it is available for some users ,will available for all users after completing testing. However, As you see in images you can see how new feature will be useful.
So have you tested new feature from Google? Comments below.