Latest report from Strategy Analytics puts total smartphone shipment at 251 million in Q3 , Android touches a new record high of 81% market share. Windows Phone has been another big gainer growing by 178% YoY. The growth for both the platform comes at the expense of Apple which saw its market share declining from 15.6% in Q3’12 to 13.4% in Q3’13 and BlackBerry which reduced to just 1% of smartphone market share.
This was the first quarter when Windows Phone shipments touched 10 million in a quarter. Android’s domination of global smartphone shipments reached a new peak in Q3 2013, with four out of every five smartphones now running Google’s OS.
Android’s domination of global smartphone shipments reached a new peak in Q3 2013, with four out of every five smartphones now running Google’s OS. Android’s gain came mainly at the expense of BlackBerry, which saw its global smartphone share dip from 4 percent to 1 percent in the past year due to a weak line-up of BB10 devices. Apple also lost some ground to Android because of its limited presence at the lower end of the smartphone market.
Microsoft shipped more than 10 million smartphones worldwide in a single quarter for the first time ever in its history during Q3 2013. Microsoft has doubled its global smartphone marketshare from 2 percent to 4 percent in the past year. Microsoft grew its smartphone shipments by 178 percent annually in Q3 2013 and it is currently the world’s fastest growing major smartphone platform. Microsoft’s growth is almost entirely due to Nokia and its steadily improving Lumia portfolio across Europe, Asia and the United States.