Samsung is one company that is always looking forward to implement new things on market. Now Samsung has revealed plans to bring out new social media app called “Waffle”. This is part of its secret projects from C-Lab, described as “an innovation program that helps its employees to nurture their own creative business ideas”. Samsung further mentions, “As the projects are still in the development stage, they are being showcased to assess their market potential and to gather feedback from attendees at Austin’s annual tech and music festival”
According to the Samsung website:
At any given moment, thousands upon thousands of people can be found plugged in and online, thumbs scrolling through social media feeds, eyes glued to seemingly unrelated photos and videos posted by their friends.
Yet, despite the diversity of current platforms, many share a common limitation. Namely, they only allow users to individually publish content.
“Waffle, a new content-sharing application, hopes to change that. Boasting a user interface that resembles the grids on a waffle (hence the name), the app enables users to create a new feed of expandable content. They can also add to existing related content, as if contributing to a communal graffiti wall.”
For example, a travel enthusiast might start a feed with a photograph taken on her latest trip to Tokyo. Then, others might add, say, a digital doodle of a sumo wrestler, a quote about traveling or an image of some beautifully plated sushi. In this way, Waffle offers a new, differentiated service that illustrates multiple points of view to generate a collaborative story.
“Waffle enables users to add their own perspective to someone else’s content, and vice versa,” says Joseph Kim, Creative Leader of the project. “These doodles, images and messages converge into entirely new content.”
This app still in beta on Android. We have to wait for public release.
So are you ready to use waffle? Comments below.
