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Android regains Market Share, iOS declines: Kantar’s October Report

Kantar October

Latest Kantar Sales Share report for three months ending October 2015 brings some cheer for Android fans while all is not well for iOS. Android has snatched some market share from iOS in Europe’s five big markets; Great Britain, Germany, France, Italy, and Spain and has returned to growth, while iOS has seen decline. The decline in iOS sales share can be seen in other markets like US, Australia too. It has however gained some market share in Japan and China.

The latest smartphone sales data from Kantar Worldpanel ComTech for the three months ending in October 2015 shows Android returning to growth in Europe’s big five markets (“EU5”), after a decline that began in October 2014. Meanwhile, iOS registered a small decline in the EU5 for the three months ending in October 2015, the first such decline since the three-month period ending in August 2014.

Europe’s big five markets (“EU5”) include Great Britain, Germany, France, Italy, and Spain.

“In Europe’s big five markets, thanks to a strong performance in Italy, Spain, and France, Android showed year-over-year growth, but that OS success did not produce a clear vendor win, as different names showed strength in different countries: Huawei in Italy and Spain, and Samsung in France,” reported Carolina Milanesi, chief of research at Kantar Worldpanel ComTech. “The decline in iOS was marginal, and primarily driven by a deceleration of growth in Great Britain and Germany. Sales of the iPhone 6s and 6s Plus already represented close to a third of iOS sales in Europe’s big five markets.”

Samsung and LG have been the vendors responsible for growth in UK while in US market, Samsung has grown year-on-year and is the larges vendor.

“In Great Britain, Android’s decline considerably decelerated in the three months ending in October 2015, thanks to stronger performance by Samsung and LG,” said Dominic Sunnebo, business unit director at Kantar Worldpanel ComTech Europe. “iOS grew share both year-over-year and quarter-over–quarter, although at a more modest pace than in previous quarters.”

“With 33.6% of the U.S. smartphone market, Apple’s share remained down year-over-year, but up quarter-over-quarter, as iPhone 6s became the third best-selling smartphone, “Milanesi added. “Samsung retained its leading position in the U.S. smartphone market and, for the first time in 2015, the South Korean brand was able to show year-on-year growth.”


NM has more than 10 years of experience of covering Technology and innovations. He loves to review new cool gadgets and writing about Android, Gadgets and general Technology stuff. Other interests include listening to Nu-Metal Hits and Kick-Boxing. Write to him at Email: [email protected]